Social Media Management
Artist Development is the process any musician goes through to develop their craft and skills necessary to build a professional career in the music industry. This means everything from voice, songwriting, image and branding, music and video production, live performance, marketing and social media.
Artist development in the music industry has changed since the advent of iTunes, internet and social media. The days of being “discovered” by a record label are all but gone, leaving most of the early progress to the artists themselves.
It used to be that the label would find an up and coming talent and develop them within the label. But now this development is left up to the artist, often them leaving them with the question, “Where do I start?”
We provide our clients the ability to reach online publishers of magazines, newspapers, free weeklies, websites, blogs, podcasts, and online radio, and utilize our relationships to get their projects heard and written about. We utilize technology to allow publishers the ability to listen, learn, and post about a project. Our goal is to get your music heard by publishers, and ultimately written about, played, and posted online. It doesn’t matter if you’re an established artist, you’re working on your first album, or just recorded your first song in your bedroom – we can find a way to help.
Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation.
Social media managers are experts at handling social media activity, from responding to customer comments to developing strategy on how to achieve long term marketing goals by publishing original content. However, there are also social media management tools that give you control over your own strategy.